In 1860, at the age of 20, Edouard HEUER founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the mikrograph in 1916, sponsoring F1 teams in the 70s or launching the first luxury connected watch in 2015 are just some examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define TAG Heuer’s unique spirit. Headquartered in La Chaux-de-Fonds, TAG Heuer operates in 4 production sites, mastering the whole watchmaking process, and is active on all continents through 4500+ points of sale, including 170+ TAG Heuer boutiques.
TAG Heuer timepieces are designed for those who love challenges. Our influence is enriched by our unique communication strategy based on three pillars, Sport, Lifestyle and Heritage. Broad and disruptive, it embodies our legacy and DNA. Partnerships and ambassadors illustrate our open-minded and open-doors culture. The most prestigious and avant-garde names team up with TAG Heuer: RedBull Racing Formula 1 team, Monaco F1 Grand Prix, Formula E Championship, the biggest football leagues around the planet in Europe, Americas and Asia…- Manchester United; Trendsetters like it-girl Bella Hadid, the American star quarterback Tom Brady, Hollywood actors like Chris Hemsworth or Patrick Dempsey; and the first appointed Art Provocateur by a brand, Alec Monopoly!
#DontCrackUnderPressure is more than a claim – it is a mindset.
Born on the racetrack in 1963.
The iconic sports watch designed for professional drivers and sports-car enthusiasts. The standard-bearer of TAG Heuer sporting spirit, and the most elegant chronograph showing your drive.
The TAG Heuer Connected is tailored to your specifications.
Connectivity and design excellence: all of TAG Heuer’s watchmaking experience forms a combination of exceptional technologies.
The ultimate diving tool watch, surpassing the depths and bounds of precision and luxury prestige.
The Aquaracer is instantly recognizable for its 12-facet bezel with built-in riders for easy turning. It is unidirectional because accidental movement in the wrong direction may indicate more dive time is remaining.