TOUS started out in a watchmaking workshop in 1920 in the city of Manresa (Barcelona, Spain). Tous family experienced first-hand the growth of Tous as an international lifestyle brand of accessible luxury. Its mission is to continue to astound the customers through creativity, design and innovation without losing sight of their essence and original values.

In 1985, Rosa Oriol took inspiration from a teddy bear in a toy store … The TOUS bear represents the Tenderness of the brand.


TOUS has promoted its corporate culture based on legacy, commitment and creativity since its start. Today TOUS, as a global brand, is present in 53 countries with more than 620 stores and in cities such as Barcelona, Dubai, Madrid, Mexico City, KSA, Kuwait, Miami, Moscow, New York, Shanghai and Tokyo.


Brand objectives are to continue growing, and to expand to countries in which it do not operate. TOUS vision is to become the most successful and desirable jewellery brand in the world for offering fine jewels and accessories that celebrate each moment of life. Tous is fully aware that to achieve this, brand, product and business innovation are fundamental. After years of hard work to create a strong and financially sound business, one of our most important assets are its more than 4,000 personnel working around the world. They have grown with the company and helped to strengthen and embed its values through their immense passion for the brand.

TOUS is committed to adding value to customers, partners and society as a whole.

Located in the Forum – the Avenues, Kuwait