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Job Title BRAND MANAGER (KUWAIT)
Last Date Wednesday, February 28, 2018
Division 1
Details

Brand Manager will be responsible for the entire brand and as such requires a great deal of initiative and the ability to work to tight deadlines. Further key responsibilities will include developing and delivering an annual operating plan, purchasing and sales forecasting, budget planning and implementation, inventory management, monitoring competition, product launches and promotions, supplier interface, advertising and market research. The Brand Manager shall follow the brand guidelines within the instructed concept and promote the brand’s products in the way that will not be detrimental to the image and reputation of the brand.

 

ESSENTIAL FUNCTIONS:

  • Develop and implement appropriate Brand strategy by selecting, segmenting and targeting markets, and promoting products and services to those markets
  • Conduct competitor analysis and regular benchmarking, maintain awareness of market trends and new entrants in the retail industries, understanding forthcoming customer initiatives and monitoring local competitor’s performance
  • Set up with Marketing Manager the yearly media plan, arrange the brand events to generate additional sales throughout the year and opening new channels for corporate sales
  • Prepare a monthly and yearly management report in order to reach the ideal and optimized stock and develop an efficient stock management system whereby fast moving and slow moving items are identified
  • Advice & coordinates with sales department to dispatch the goods to the points of sales as per their needs and define the right assortment according to the retail environment
  • Develop and maintain brand price list for retail and corporate sales
  • Provide Sales Manager and General Manager with a monthly brand sales-in and sale-out report & quarterly sales forecasts
  • Prepare monthly review report to sales manager and recommend necessary actions.
  • Achieve brand preset target
  • Implement visual merchandising guidelines in coordination with visual merchandiser
  • Prepare and report P&L budget for the following year
  • Identify new opportunities and plan replenishment supplies
  • Identify and analyze the brand’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
  • Create brand sales terms & condition for point of sale and after sales
  • Identify new spaces & location for brand presence
  • Train and update the sales staff in appropriate products knowledge
  • Provide after sales department with the latest information and organize training sessions

SUPERVISION REQUIRED/GIVEN:

  • Receives general supervision from the Senior Brand Manager/Head of Marketing & Sales
  • Exercises functional and technical supervision over the merchandisers.

 POSITION QUALIFICATIONS AND REQUIREMENTS:

 

Knowledge, Skills, and Abilities

  • Functional understanding of luxury retailing with the ability to implement best practices and regulate transaction costs.
  • Should be positive and flexible and willing to work under pressure in a cross functional team.
  • Strong Systems knowledge
  • Able to analyze and interpret information
  • Creative
  • Excellent communication skills (Oral & Written)
  • Organizational skills

 

Education and Experience

 

Education/Qualification:

Bachelor’s degree in Marketing/Business Administration/Finance, or a closely related field from an accredited college or university. MBA would be a plus.

 

Experience:

 

Candidate should have Five to Seven years work experience, with a solid background in the retail industry particularly at a brand management level. 

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