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50+ Years since inception 60+ Stores

WE are the partner of choice

For lifestyle experiential luxury retail

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Vision

We are Trafalgar Luxury Group, tapping into a legacy of 50 years of experience in the region to provide our customers with an unforgettably luxurious and personalized journey, working towards becoming the preferred proprietor of luxury in the Middle East.

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Mission

We will focus on putting our customers first in everything we do, building relevance to attract young generations across the Middle East.

We are providers of emotions, focusing on nurturing our current categories and growing our mainstream luxury portfolio.

We will become a leading player in the region, competing as a unified front under one name and growing our number of brands distributed.

We will turn into a proactive force for good, investing our time to support social causes.

We will grow into one strong team, empowering people by celebrating collective successes and adopting a test & learn mindset.

Regional presence

Regional presence

Kuwait

Trafalgar Luxury Group is a Kuwait-born retailer of luxury watches and jewelry, and it is one of the leading luxury shopping destinations in Kuwait where multiple high-end brands are showcased. Not only that, but it's still growing to this day, where two Gait stores were recently opened, in addition to adding Stella McCartney and Kismet to its many boutiques.

Regional presence

UAE

Trafalgar Luxury Group recently moved into the Dubai Design District, where it introduced a second head office hosting a digital and ecommerce team from brands like Aigner, Charriol, Timevallée, and La Maison du Luxe that are managed by the group.

Regional presence

Saudi Arabia

Trafalgar Luxury Group currently manages more than ten stand alone stores for brands like Aigner and TAG Heuer in Jeddah, Riyadh and Dharan, with a main office located in Riyadh and a dedicated after sales service highly skilled in watches and jewelry.

Regional presence

Qatar

Trafalgar Luxury Group recently introduced major boutiques in Vendome Mall, Qatar showcasing brands like Aigner, and Gait Apple Premium Reseller. This location is also well geared to meet future challenges with a portfolio to add numerous concepts and boutiques.

Regional presence

Bahrain

Trafalgar Luxury Group in Bahrain has several locations from multibrand to stand-alone boutiques, from watches and jewelry to fashion, hosting brands such as Charriol, Aigner, Korloff, Furla and Maurice Lacroix.

History

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Trafalgar the boutique,
opens in Kuwait

Trafalgar Luxury Group established itself in 1972, where Chopard became its key brand followed by the joining of TAG Heuer to its group portfolio in 2002, and the joining of many other brands from 2002 to 2010.

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TAG Heuer

The first TAG Heuer boutique opened in 2003 in Marina Mall, and it expanded from one boutique in Kuwait to more than ten in the region.

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Gucci Watches

Gucci joined Trafalgar Luxury Group's growing portfolio in 2004 to showcase a wide selection of its precise timepieces made in Gucci’s own ateliers in La Chaux-de-Fonds Switzerland.

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Portfolio Expansion

Dior and Versace watches joined Trafalgar Luxury Group’s portfolio in 2005 and they added delicate yet intense, sophisticated watches to the company’s boutiques.

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Salvatore Ferragamo

Salvatore Ferragamo watches joined Trafalgar Luxury Group’s portfolio in 2008 to expand Swiss watchmaking tradition.

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Patek Philippe

Trafalgar Luxury Group’s partners in Kuwait opened a Patek Philippe boutique in Salhiya Complex in 2009.

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Aigner

Aigner watches and jewelry joined Trafalgar Luxury Group’s portfolio in 2010 and will soon expand across the region. Aigner is best known for its premium leather, watches and jewelry making.

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Alma concept opening

Our Alma showroom was created to provide an exclusive experience with prestigious timepieces and jewelry from luxurious brands such as Harry Winston, Chaumet and others.

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Saudi Arabia operations started

Trafalgar Luxury Group opened its first Aigner store in Saudi Arabia, Aigner Tahlia Mall in 2016. Maurice Lacroix joined Trafalgar the same year in Kuwait.

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Regional Expansion begins

Trafalgar Luxury Group expanded its business in Bahrain by opening an Aigner boutique and expanded itself across many Gulf states, such as Abu Dhabi, Dubai, and Bahrain. Later on, Fendi joined in Kuwait.

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GAIT Apple Premium Partner opening

Trafalgar Luxury Group expanded its business into technology, and established Gait, one of the first Apple Premium Resellers in Kuwait that provides the most luxurious and innovative technology and unique service offers in the market.

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Ecommerce launches

Itsluxury.com was launched in 2020 in Kuwait to sell luxury watches, jewelry, and accessories with tailored customer experience. aignerme.com launched the same year as Gait.com.kw to provide omnichannel experience.

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Regional expansion

Trafalgar Luxury Group recently partnered with Furla, and Richemont Maisons such as IWC with the Timevallée pop up concept in UAE, and La Maison du Luxe multi-brand concept and other major openings in Qatar.

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Qatar Operations started

Trafalgar Luxury Group recently opened in Qatar with Aigner and Gait Apple Premium Partner in Vendome Mall.

our leadership team

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Wael Shorbaji.jpg
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Our Brands

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Working at trafalgar

Our ambitions are fueled and driven by a passionate team of individuals. From our regional offices to our stores, our team is committed to living our values and delivering the customer experience that is promised.

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